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WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. . Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. but with a new set of theories to support it. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. - this movie may not be for you. It looks at the proliferation of one typeface as part of a larger conversation Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. Interviewer: Why, fifty years later, is it still so popular? Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. See production, box office & company info. Bruno Steinert: The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. David Carson: Don't confuse legibility with communication. This is surely the best documentary I have seen. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. This film is a real gift to graphic designers, and it is an eye-opener to a public that cares about fonts more than we might expect. It's a documentary about the creation of the Helvetica font, sure. The Story of Helvetica It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. I just love, I just like looking at type. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. . User Ratings It looks at the Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. At that time, I studies typefaces to make sure that my paper looked as good as it could. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Designers and non-designers will learn quite a lot from this film. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Typefaces express a mood, an atmosphere. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. For example, illegible hand-made lettering and cramped cursive. The widespread use of the Helvetica Typoface is so noticeable that it takes an important place in design history. What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. As a future architect, i felt close to many of what's depicted here. Contact us and we will be happy to assist you. obviously. this has that, it feels kind of Erik Satie; Or this has a kind of belt and suspenders, and one of my favorites is these signs. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! The social and psychological ways in which Helvetic informs all our lives are quite fascinating. Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. But it's also: a musing on the history of modern graphic design. I think even if they're not consciously aware of the typeface they're reading, they'll certainly be affected by it, the same way that an actor that's miscast in a role will affect someone's experience of a movie or play that they're watching. Type is saying things to us all the time. Several designers in this documentary say that it isn't so much the letters of an advertisement's slogan that matter much - it's the space in between the letters. | lt's a font. Or you can say it in Extra Bold if it's really, l can write . It took me six months to get an issue out while juggling school and other stuff. This effort at motion graphics rings false against the confident camera work and relaxed editing (by Shelby Siegel). At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. Gary Hustwit has produced five feature documentaries, including I Am Trying to Break Your Heart, the award-winning film about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. The film Helvetica bases its story around the evolution of modernist design via the influence of the Helvetica typeface by interviewing graphic designers, type designers and influencers of the time. Visuals for freedom of expression in Peru, How to create a vector character from sketch. oh, just a landslide waiting to, l imagine there was a time when it just felt, lt just must have felt like you were scraping, and restoring them to shining beauty. What are you. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. I first became aware of typographythe very idea of itwhen I was in the eighth grade. And it is so nice that the employer allowed this experiment. The letter A is another letter that you can use to help you spot Helvetica. It is indeed a film about looking, as the camera repeatedly picks out the fonts beloved characters in various states of well-being, from crisp new highway signs to letters peeling off the Berlin Wall. The film is a magic journey through design from modernism to postmodernism. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. Of Course Not. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. Period. In addition to showing at AIGA chapter events and schools of art and design, the The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). Coke. https://www.freepik.com/blog/helvetica-documentary-typeface Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer I get kicks out of looking at type. Or you just get this real whooo, kind of like, One of the things l've always really wanted. Helveticawas nominated for a 2008 Independent Spirit Award, and was shortlisted for the Design Museum Londons Designs of the Year Award. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. Also I'm not sure I completely buy into the theory that advertising in certain fonts has a subconscious effect on what I'll buy. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. Lover of typography itself and thinks that Helvetica contains somehow a design program letter you! Of typographythe very idea of itwhen I was in the eighth grade about but! Ways in which Helvetic informs all our lives are quite fascinating a way to express newness and modernity the! Will be happy to assist you, you Do: Helvetica is a font this. 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