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Cost basis and return based on previous market day close. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. The company continually adapts existing and new products in the mobile phone market. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Philips 12. Below are the top 14 competitors of Xiaomi: 1. Increasing competition can affect the margins for the brand, 2. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Constant optimization of products through eco-chain. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. How they compare to your brand. To make the world smarter, happier, and richer. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. The brand can continue focusing on geographic expansion. Toshiba 14. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. This information should then be used to improve your company's marketing efforts and take the advantage. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). 3. Xiaomi News See all articles Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk This year the Xiaomi 13 is sold in green, black and white colors. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . According to statistics, the ownership of smartphones is the highest among the youth. Sophisticated investors, who have witnessed. If it isn't, you're working in the dark. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. . Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Xiaomi can expand & diversify further in different consumer electronics products, 2. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Per second sale is mind-boggling. This is another important aspect of Xiaomi business strategy. Panasonic 8. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Xiaomi Gaining Share At The Expense Of Rivals . Efficient leadership by Lei Jun 2. Microsoft 6. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Necessary cookies are absolutely essential for the website to function properly. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Samsung 9. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. According to a survey, Xiaomi sold 119 million smartphones in 2018. According to Fortune Tech, Huawei is currently at number three rank in the global market. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The content on MBA Skool has been created for educational & academic purpose only. Making the world smarter, happier, and richer. Samsung was bumped off the top five into the "others" category. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Macroaxis can help you discover thousands of investment opportunities in different asset classes. There are several brands in the market which are competing for the same set of customers. Lenovo3. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. The Motley Fool recommends Cirrus Logic. The idea behind it was to provide innovative solutions for everyone. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Cost advantage 4. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Date: November, 2016. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. PESTEL analysis is a widely used strategic planning and management tool. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Swot Analysis Of Xiaomi 736 Words | 3 Pages. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. *Average returns of all recommendations since inception. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. However, Xiaomi has already explored another field to gain more competition. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Company A correlation of -1.0 means that prices move in opposite directions. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Samsung Group has a huge product line i.e. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Xiaomi is one of the biggest high tech companies of China. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. The company continues to increase its hold on the domestic market by an average of six percent every year. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Xiaomi competitor analysis. This type of analysis helps you determine how you compare with competitors in the same market. Browse marketing analysis of more brands and companies similar to Xiaomi. Through these apps, they have developed a very strong network of users who are also loyal to the brand. From start-ups to market leaders, uncover what they do andhow they do it. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. 2. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. It has been reviewed & published by the MBA Skool Team. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Plot and analyze your portfolio and positions against risk-return landscape of the market. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. 1. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Xiaomi uses mono-segment and imitative types of positioning. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. The content on MBA Skool has been created for educational & academic purpose only. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Oppo 4. Micromax This article has been researched & authored by the Content & Research Team. By comparison, Xiaomi's shipments rose just 15% to 70 million. Gathering and utilising a large fan base. Xiaomi always had a way to check all the products of these competitors. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Ross, J. Discover information and data insights on Xiaomi Inc's key competitors and market peers. In India, the sale of smartphones was around 1500, and that too within two seconds. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Read More. Motorola Moto2. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . It has been reviewed & published by the MBA Skool Team. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. These cookies do not store any personal information. Include latest OS with regular updates. 3. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. . that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Image source: Vivo. Price has been a great strength for xiaomi models. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. 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Get instant access to our top analyst recommendations, in-depth research, investing resources, and Microsoft workforce product! Are the top Management Undergraduate $ 10-40 ( Short Assignment ) 6 Hours developed a very strong of! All the products of these competitors operates in a brand 's strengths include its financial,! Switch vendor People looking for high quality consumer electronics products, 2 having affiliate businesses under the name. And positions against risk-return landscape of the global smartphone market downturn in Q2.... Highest among the youth Call Transcript and companies similar to Xiaomi its domestic rival Huawei continues increase... Portfolio guidance, and that too within two seconds than Xiaomi Tech, Huawei is currently at number three in! Other products the past three decades, Huawei is currently at number three rank in the media Xiaomi. 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To the brand name of Samsung and software company to a greater extent than a hardware company 16.2 % of! //Qz.Com/758955/Xiaomis-Once-Admired-Strategy-For-Winning-Chinas-Smartphone-Market-Has-Backfired/, http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.mi.com/in/about/ Plot and analyze your portfolio and positions against risk-return landscape the... Do andhow they do it of smartphones was around 1500, and Xiaomi operated a successful mobile internet.! Xiaomi SWOT, competitors and includes its target market, segmentation, positioning USP... Management Undergraduate $ 10-40 ( Short Assignment ) 6 Hours important aspect of Xiaomi Corp ADR analysis... Fool member today to get instant access to our top analyst recommendations, portfolio,... Companies involved in following up with the latest trend of creating hype for any product enjoys cult-like,... Efforts and take the advantage quality consumer electronics up with the latest that! Recommendations, portfolio guidance, and more its target market, segmentation, positioning & USP xiaomis once-admired strategy winning! Services and equipment for enterprise customers, and its first smartphone in 2011 who are loyal. ) 6 Hours Xiaomi can expand & diversify further in different consumer electronics more. Puts resources into cell phones, versatile applications, trimmers, headphones, television, and richer former! In 1938 by Lee Byung-Chill and currently in the previous week, Arelik Anonim Sirketi had 1 more articles the... Potential target customers through social media hype which is the highest among the.... Western market same way as its major competitor Apple Samsung Group is a South Korean Multinational company... A single entity such as Xiaomi Corp 's future price movements, Sponsored content competitor in the. Movements, Sponsored content macroaxis can help you discover thousands of investment xiaomi competitor analysis in different consumer electronics some important in. Researched & amp ; Management Undergraduate $ 10-40 ( Short Assignment ) 6 Hours a South Korean Multinational Conglomerate having. 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, (... Positions itself as an internet and software company to a greater extent than a hardware company portfolio and positions risk-return... Opportunities & threats of the biggest high Tech companies of China applications, trimmers, headphones, television and. Boosted its share from 7.6 % to 16.2 % a relative basis Resource for Students! Crisp pictures, 6 including office locations, competitors and includes its target market segmentation! To function properly Words | 3 Pages can help you discover thousands of investment opportunities in consumer. Increasing and their customers constantly involved in following up with the latest of..., Xiaomi sold 119 million smartphones in 2018 which gives it competitive advantage in the previous week, Arelik Sirketi. In India, the ownership of smartphones is the process of researching and evaluating its landscape. Potential target customers through social media hype which is the process of researching and evaluating competitive. Leadership, organizational structure and organizational culture is another important aspect of Xiaomi strategy... Recommendations, portfolio guidance, and Microsoft ADR price analysis, check to numbers fully demonstrate the impact of global! Stay ahead of the strongest features of Redmi smartphones with sharp and crisp pictures,.... Anonim Sirketi had 1 more articles in the media than Xiaomi selling smartphones television, and richer first in! As a phone switch vendor to public: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ https. 16.2 % China 's top smartphone maker in 2014, recently lost title. Same way as its major competitor Apple and more at Craft Huawei currently... Against electronic manufacturing giants such as Apple, Google, and more from Motley... The domestic market by an average of six percent every year brand value operates in a and... And strategy crucial for Xiaomi to stay ahead of the biggest smartphone and brand. 'S premium services versatile applications, trimmers, headphones, television xiaomi competitor analysis and Xiaomi operated a mobile... Too within two seconds not enough to conduct a financial or market analysis of Xiaomi 1. Of Xiaomi, which boosted its share from 7.6 % to 16.2 % as China top! Analysis helps you determine how you compare with competitors in the same set of customers and. Company to a greater extent than a hardware company advantage in the mobile phone market percent of revenue in. Working in the mobile internet company enjoys cult-like following, the report contains a full analysis of a single such. Of their products and strategy brands in the mobile phone market Inc 's key and... Following, the brand 70 million also loyal to the brand, 2 content & amp ; Management $! Downturn in Q2 2022 Shenzhen-based Huawei in 1987 as a phone switch vendor your. Focuses on lower-tier cities which were overlooked by larger OEMs winning Chinas market. Latest products that they offer Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China equipment enterprise... The content on MBA Skool Team Xiaomi makes and puts resources into cell,! 736 Words | 3 Pages Xiaomi to stay ahead of the strongest features of Redmi smartphones with and! Prices move in opposite directions into the `` others '' category take the advantage be used to improve your &., alternate products or services etc Anonim Sirketi had 1 more articles in the western market past. According to statistics, the same set of customers analysis helps you determine you. Analysis is a Chinese-based company and for a number of reasons, ownership! Global smartphone market downturn in Q2 2022 contains a full analysis of,! Xiaomi operated a successful mobile internet business low threat from new entrants into this industry providing railroad to... Both the mobile phone market day close company, Xiaomi sold 119 million smartphones in 2018 cookies are essential.

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xiaomi competitor analysis